About Us
Welcome to USRA, a trusted destination for authentic handloom sarees, traditional art pieces, fashionable wear, premium carpets, and eco-friendly lifestyle essentials.
We believe every product tells a story—of culture, craftsmanship, sustainability, and style.
Founded with the vision of offering quality products at honest prices, USRA brings together India’s rich heritage and modern consumer needs on one platform. Whether you are looking for a Baluchari saree woven with mythological motifs, handcrafted shola art, comfortable daily wear outfits, or durable eco-friendly tableware like sugarcane plates, USRA is committed to delivering the best.
What started as a small initiative to promote local artisans and weavers has grown into a multi-category marketplace that customers trust for product authenticity and reliable service.
Over time, we expanded from handloom sarees to:
USRA Fashion – Sarees, kurtis & ethnic wear
USRA Arts & Craft – Handmade shola works & home décor
USRA Home – Carpets, mats & soft furnishings
USRA GreenLine – Eco-friendly tableware & sustainable products
Yet, our core goal remains the same: support local craftsmanship, offer quality products, and bring value to every customer.
✔ Authentic Handloom & Artisan-Made Products
We collaborate with skilled weavers and craftsmen to bring you genuine traditional pieces.
✔ High-Quality Products, Carefully Selected
Every product is handpicked for quality, durability, and design.
✔ Eco-Friendly Choices
With our new USRA GreenLine, we promote sustainable living through biodegradable sugarcane plates and more.
✔ Best Prices, Transparent Service
We believe good products should be accessible—without hidden costs.
✔ Fast Shipping & Professional Support
Your satisfaction is our priority, and our support team is always ready to help.
To connect customers with authentic, affordable, and environment-friendly products while supporting Indian artisans, weavers, and small businesses.
To build a trusted Indian brand that celebrates tradition, promotes sustainability, and meets the needs of modern households.
Thank you for being part of our journey.
Explore our collections, support handmade craftsmanship, choose eco-friendly products, and experience the quality that USRA stands for.